MARKET RESEARCH

PIMS students are trained extensively into market research process and tools which provides them an opportunity to learn by doing things practically. Students are trained by Corporate Experts to make them ready for the Market

• Practical understanding of both qualitative and quantitative techniques of research
• Develop new techniques for conducting market research in a cost effective manner
• Extensive training into effective questionnaire designing, sampling and conducting in-depth data analysis through Live Projects
• How to identify market segments, estimate consumer demand and position products based on research
• Decision making abilities of students are developed through analysis of various live case studies from various sectors and for different products
• How to formulate a plan/proposal and present it to the client or senior management